A buyer list should not be a collection of random company names. A useful candidate is explained by category, geography, channel, portfolio and buying signals.
What evidence makes a candidate useful?
Look for an active website, a relevant category, a Canadian sales channel and a reachable business contact.
- Same or adjacent product category
- Target city or distribution network
- B2B buying or distribution signal
- Source link and review date
How should first contact work?
Use a user-approved, concise contact workflow instead of unsolicited bulk messages. Do not send a firm offer or sales promise before product permission, price and delivery terms are confirmed.
What does a score mean?
A candidate score is not a purchase guarantee. It measures fit, evidence strength and reachability; demand is confirmed only by an actual buyer response.